Fair By Design

We will tackle the poverty premium: where people in poverty pay more for many everyday goods and services – such as energy, insurance, borrowing, transport and food – than those who can more easily afford them.

What is wayra fair by design?

Wayra Fair By Design is a new acceleration programme that will tackle the poverty premium: where people in poverty pay more for many everyday goods and services – such as energy, insurance, borrowing, transport and food – than those who can more easily afford them. The programme, which will be based in Wayra’s Open Future_ North facility in Oldham, will support up to seven start-ups a year.

Start-ups accepted to the programme will receive the equivalent of £70,000 in cash and business services, including working space at Open Future_ North and access to investors, mentors and coaches – and also potentially to a global audience through business development opportunities with Telefónica.


Through the new programme and accelerator, Wayra UK will support grassroots entrepreneurship and attract start-up talent, investment and business mentors.

Wayra Fair By Design will be funded and supported by the Fair By Design Fund, a partnership between Big Society Capital, the Joseph Rowntree Foundation, Finance Birmingham and Ascension Ventures.

The fund has £8 million ready to deploy and is seeking to raise up to £20 million to invest into companies tackling the poverty premium, both within the accelerator and in separate investments across the UK.



What we offer

Wayra's investment

Partnerships

Our investor network

Telefónica business development

Coaches

Masterclasses

GET in touch

Data

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People

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Companies

Technology

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Areas of Interest

The programme will invest in and accelerate start-ups tackling engineering challenges across selected focus areas:

GEO-BASED
INSURANCE
FINANCE
ENERGY
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FAQs

Q, WHAT HAPPENS AFTER THE PROGRAMME ENDS?
Q, WHAT WILL BE AVAILABLE WITHIN THE ACCELERATOR FACILITY?
Q, ARE TEAMS EXPECTED TO BE IN THE ACCELERATOR THROUGHOUT THE TIME OF THE PROGRAMME?
Q, WHAT’S THE DIFFERENCE BETWEEN THIS PROGRAMME AND WHAT ELSE IS GOING ON IN OPEN FUTURE_ NORTH?
Q, WILL FURTHER INVESTMENT BE OFFERED TO THE START-UPS?
Q, WILL THERE BE ANY EQUITY INVESTMENT IN THE COMPANIES?
Q, WILL COMPANIES BE REQUIRED TO LICENCE OR TRANSFER ANY OF THEIR INTELLECTUAL PROPERTY TO WAYRA?
Q, WHAT TYPE OF COMPANIES ARE YOU LOOKING FOR?
Q, HOW DOES THIS SCHEME DIFFER FROM OTHER START-UP SUPPORT AVAILABLE?
Q, WHY SHOULD COMPANIES APPLY?
Q, HOW CAN COMPANIES APPLY?
Q, WHAT IS THE TIMEFRAME FOR THE FUND?
Q, WHAT IS THE GEOGRAPHICAL AREA OF THE WAYRA FAIR BY DESIGN PROGRAMME?
Q, WHY HAS OLDHAM BEEN CHOSEN AS THE LOCATION FOR THE PROGRAMME?
Q, WHY DO YOU HAVE CREDIBILITY?
Q, WHY IS THE PARTNERSHIP FOCUSING ON TACKLING THE POVERTY PREMIUM?
Q, WHAT IS THE POVERTY PREMIUM?
Q, WHO IS BEHIND THE FUND?
Q, WHAT IS WAYRA FAIR BY DESIGN?